Jr. art director
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PokeHeroes(Digital)

 
 

PokeHeroes (Digital)

During last year's Poké boom, we wanted people to play Pokémon GO more responsibly. So we decided to take a look at these risk takers in a different light by creating a fake recruitment campaign for the U.S. fire department called #PokeHeroes.

 

Awards : 2017 Future Lions - Finalist

 

Case Study

 

Key Visuals

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Credit : Joon Ho Ahn, Yeon Sang Yoon