Peace Coverage - Integrated/Digital
Peace Coverage is a unified campaign aimed to help Syrian refugees by donating roll-over data.
Brief: Help people to think about the importance of working together with those who think differently.
Insight: For years, the biggest telecom companies in America have been in a provocative and aggressive war on coverage.
Idea: Peace Coverage is a unified campaign between Verizon, AT&T, T-Mobile and Sprint aimed at encouraging people to donate their roll-over data in order to transfer its value into SIM cards.
2017 One Show - Merit