Joon Ahn
Art Director / Designer
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UN Peace Coverage

 
 
 

Peace Coverage - Integrated/Digital

Peace Coverage is a unified campaign aimed to help Syrian refugees by donating roll-over data. 

Brief: Help people to think about the importance of working together with those who think differently.

Insight: For years, the biggest telecom companies in America have been in a provocative and aggressive war on coverage.

Idea: Peace Coverage is a unified campaign between Verizon, AT&T, T-Mobile and Sprint aimed at encouraging people to donate their roll-over data in order to transfer its value into SIM cards.

 

Awards

2017 One Show - Merit

 

 
 
 
 

Key Visuals -

 
 
 

Credit : Joon Ho Ahn, Yeon Sang Yoon