Joon Ahn
Art Director / Designer
Lego Thumbnail.jpg

Lego

 
 
 

Lego Playbox - Collateral

'Lego Playbox' is a in-store experience that excels engagement between shoppers and children. One Show asked us to create a unique experience through LEGO stores, aimed to bring back customers with the educational spirit of LEGO Playbox.

 

Awards

2016 One Show(Brand Collateral) - Gold x 1, Silver x 1, Bronze x 1

 
 
2 LEGO Brick Brain Container - CAMPAIGN.jpg
 
 

To promote the educational Lego Playbox, standard brick containers are redesigned as brains.

 
 

 
 
 
 

To keep the lego Playbox top-of-mind, the portable Playbox lets kids protect their Lego creations while taking them anywhere.

 
 

 

Credit : Joon Ho Ahn, Jack Jungho Hwang