Joon Ahn
Art Director / Designer
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Lego Playbox - Collateral

'Lego Playbox' is an in-store experience that promotes engagement between shoppers and children. One Show asked us to create a unique experience in LEGO stores, aimed at engaging customer's educational spirit.



2017 Clio - Silver

2016 One Show - Silver



2 LEGO Brick Brain Container - CAMPAIGN.jpg

To promote the educational Lego Playbox, standard brick containers are redesigned as brains.