Joon Ahn
Art Director / Designer
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Lego Playbox - Collateral

'Lego Playbox' is a in-store experience that excels engagement between shoppers and children. One Show asked us to create a unique experience through LEGO stores, aimed to bring back customers with the educational spirit of LEGO Playbox.



2016 One Show(Brand Collateral) - Gold x 1, Silver x 1, Bronze x 1

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To promote the educational Lego Playbox, standard brick containers are redesigned as brains.



To keep the lego Playbox top-of-mind, the portable Playbox lets kids protect their Lego creations while taking them anywhere.



Credit : Joon Ho Ahn, Jack Jungho Hwang