Jr. art director
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BMW Family Sync(Integrated)


BMW Family Sync (Integrated)

BMW Connected app is the most distinguished navigation system that offers perfect timing. One Show asked us to increase the awareness of the BMW Connected app, along with boosting BMW's perception as an innovation leader.

Insight : Family time is when every minute counts. According to Dailymail, parents spend less than 36 minutes of quality time each day with their children.

Idea : BMW Family Sync is an IOT(Internet of things) toy car that connects children to their parents through home wireless. As soon as a parent chooses “Home” through BMW Connected App, the toy car gets activated. 


Awards : 2017 One Show - Gold /  2017 New York Festival - Bronze


Case Study








Credit : Joon Ho Ahn, Yeon Sang Yoon, Jin Sug Park