Joon Ahn
Art Director / Designer

BMW Connected


BMW Family Sync - Integrated/Digital

BMW Connected app is the most distinguished navigation system that offers perfect timing. One Show asked us to increase the awareness of the BMW Connected app, along with boosting BMW's reputation as an innovation leader.

BMW Family Sync is an IOT(Internet of things) toy car that connects children to their parents through home wireless. As soon as a parent chooses “Home” through BMW Connected App, the toy car gets activated.



2017 One Show - Gold

2017 New York Festivals - Third Prize


Promotion -

Family Sync will be launched at motor shows around the world, informing motor fans how this toy could play an important role in keeping families connected.


Web / Social -

Family Sync will be available online to create unique personal stories for customers.