BMW Family Sync - Integrated/Digital
BMW Connected app is the most distinguished navigation system that offers perfect timing. One Show asked us to increase the awareness of the BMW Connected app, along with boosting BMW's perception as an innovation leader.
BMW Family Sync is an IOT(Internet of things) toy car that connects children to their parents through home wireless. As soon as a parent chooses “Home” through BMW Connected App, the toy car gets activated.
2017 One Show - Gold
2017 New York Festivals - Third Prize